One of the most important reasons to insure your website is responsive is that potential customers are using their smartphones and tablets to lookup everything locally today. Visitors, prospects, or customer might be right outside your door using their phone to look over your company services and products.
The responsive web design provides you with a foundation for display of your new web design at any screen width or mobile devices. The process of creating a mobile friendly website used to involve a separate mobile theme. Not anymore, as the corporate web design is facilitated using html5 and modern web design breakpoints coded into the website css.
In addition to the main company website design as a responsive website, any ecommerce functions for a company that sells directly online may also use a responsive ecommerce theme design. There are so many tools for utilizing the corporate website sales functions, we recommend using a third party ecommerce tool and most modern tools are designed for responsive UX. This section of the website might be staged on a sub domain like store.yourcompanyname.com or could be positioned in a folder like yourcompanyname.com/store.
There are implications for optimized seo based on the position of additional software for the website. The best part of designing your site for multiple devices in a responsive format is that it looks great to everyone. The desktop users don’t lose the full presentation of the website. You can easily test a web page for responsive design simply by using your cursor to change the width of the browser. A responsive css web design will change layout as you modify the browser width and typically compacts down to a single column view of the website content.
The site will be easy to share and navigate on a mobile device. Often the smaller screen devices will show a hamburger or drawer menu on the interface that reveals the site menu when in a responsive UI view.
This is one of the top reason for corporate website redesign if you are not already using this web format.